The Taylorized Beauty of the Mechanical
Scientific Management and the Rise of Modernist Architecture
By (author) Mauro F. Guillen
Normal Price: $66.00
Your Price: $59.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.60! (10% off normal price)
Plus...earn $2.97 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Taylorized Beauty of the Mechanical by Mauro F. Guillen
Book DescriptionThe dream of scientific management was a rationalized machine world where life would approach the perfection of an assembly line. But since its early twentieth-century peak this dream has come to seem a dehumanizing nightmare. Henry Ford's assembly lines turned out a quarter of a million cars in 1914, but all of them were black. Forgotten has been the unparalleled new aesthetic beauty once seen in the ideas of Ford and scientific management pioneer Frederick Winslow Taylor. In The Taylorized Beauty of the Mechanical, Mauro Guillen recovers this history and retells the story of the emergence of modernist architecture as a romance with the ideas of scientific management--one that permanently reshaped the profession of architecture. Modernist architecture's pioneers, Guillen shows, found in scientific management the promise of a new, functional, machine-like--and beautiful--architecture, and the prospect of a new role for the architect as technical professional and social reformer. Taylor and Ford had a signal influence on Bauhaus founder Walter Gropius and on Le Corbusier and his Towards a New Architecture, the most important manifesto of modernist architecture. Architects were so enamored with the ideas of scientific management that they adopted them even when there was no functional advantage to do so. Not a traditional architectural history but rather a sociological study of the profession of architecture during its early modernist period, The Taylorized Beauty of the Mechanical provides a new understanding of the degree to which modernist architecture emerged from a tradition of engineering and industrial management.
Buy Taylorized Beauty of the Mechanical book by Mauro F. Guillen from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780691138473
(229mm x 152mm x 15mm)
Imprint: Princeton University Press
Publisher: Princeton University Press
Publish Date: 6-Oct-2008
Country of Publication: United States
Books By Author Mauro F. Guillen
Architecture of Collapse, Hardback (October 2015)
Using a variety of economic, financial, and political indicators, this book demonstrates that the global system has become an 'architecture of collapse'. The global financial crisis of 2008, the bilateral relationship between the U.S. and China, and the European sovereign debt crisis illustrate the causes and the consequences of global instability
Women Entrepreneurs, Paperback (June 2013)» View all books by Mauro F. Guillen
Women Entrepreneurs offers a collection of almost two dozen cases that explore the process by which women become entrepreneurs, as well as the opportunities and challenges they face in growing their businesses.
» Have you read this book? We'd like to know what you think about it - write a review about Taylorized Beauty of the Mechanical book by Mauro F. Guillen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Mauro F. Guillen
Mauro F. Guillen is director of the Lauder Institute and the Dr. Felix Zandman Professor of International Management and Sociology at the Wharton School of the University of Pennsylvania. He is the author of T"The Limits of Convergence: Globalization and Organizational Change in Argentina, South Korea, and Spain" (Princeton), "The Rise of Spanish Multinationals", and the coauthor of "Building a Global Bank" (Princeton).
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687