Tectonic Shift by Jagdish Sheth
Look inside with Google Book Preview
Tectonic Shift
By Jagdish Sheth

Tectonic Shift

The Geoeconomic Realignment of Globalizing Markets

By (author) See other recent books by Jagdish Sheth See other recent books by Rajendra S. Sisodia
Format: Hardback

Normal Price: $97.00
Your Price: $87.30 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.70! (10% off normal price)
Plus...earn $4.36 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Tectonic Shift by Jagdish Sheth

Book Description

While the world is still coming to grips with the forces of globalization, Tectonic Shift investigates what the globe's economic and geopolitical future looks like and discovers the unfolding of an unprecedented realignment of economic and geographical forces. Based on extensive study and analysis, the authors of this compelling book argue that regionalization will replace globalization, characterized by extensive North-South integration between developed and developing nations. They describe how the world is evolving into three huge economic and political unions which will take shape by 2020. They predict that: - The EU will expand both eastward as well as to the south up to Southern Africa; - The Asian block, initially led by Japan and then by China, will encompass ASEAN and Australia and New Zealand and create a vast free trade area by approximately 2012; - The USA and the Latin American nations will revive the Free Trade Area of the Americas (FTAA), and will be joined by the UK; - South Asia will have its own free trade area which will eventually ally with the FTAA. This book discusses the key steps that each region will have to take to be successful, and how it can overcome the obstacles to change. Handled properly, the authors argue, this evolution will result in faster and broader economic development and diminished conflict. Jagdish N Sheth is the Charles H Kellstadt Chair of Marketing in the Goizueta Business School at Emory University, he is a world authority in the field of marketing. His insights on global competition, strategic thinking, consumer behaviour and relationship management are considered revolutionary. Rajendra S Sisodia is Professor of Marketing and the Founding Director of the Center for Marketing Technology at Bentley College, Waltham, he has been cited as one of the '50 Leading Marketing Thinkers' by the UK-based Chartered Institute of Marketing, the largest marketing association in the world.

Buy Tectonic Shift book by Jagdish Sheth from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780761934905
ISBN-10: 0761934901
Format: Hardback
(216mm x 140mm x 26mm)
Pages: 348
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 7-Feb-2006
Country of Publication: United States

Books By Author Jagdish Sheth

Sustainability Edge by Jagdish Sheth Sustainability Edge, Hardback (December 2016)

The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

Breakout Strategies for Emerging Markets by Jagdish Sheth Breakout Strategies for Emerging Markets, Hardback (June 2016)

Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.

Legends in Consumer Behavior: James R. Bettman by Jagdish Sheth Legends in Consumer Behavior: James R. Bettman, Hardback (January 2016)

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

Legends in Consumer Behavior: Morris B. Holbrook by Jagdish Sheth Legends in Consumer Behavior: Morris B. Holbrook, Hardback (March 2015)

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work

» View all books by Jagdish Sheth

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Tectonic Shift book by Jagdish Sheth and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Jagdish Sheth

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory's faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth's accolades include "Outstanding Marketing Educator," an award presented by the Academy of Marketing Science, the "Outstanding Educator" award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth's most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A's of Marketing.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Jagdish Sheth close
Sustainability Edge by Jagdish Sheth
Breakout Strategies for Emerging Markets by Jagdish Sheth
Legends in Consumer Behavior: James R. Bettman by Jagdish Sheth
Legends in Consumer Behavior: Morris B. Holbrook by Jagdish Sheth
Legends in Consumer Behaviour: Russell W. Belk by Jagdish Sheth
Legends in Marketing: Yoram 'Jerry' Wind by Jagdish Sheth
Business School in the Twenty-First Century by Jagdish Sheth
Wiley International Encyclopedia of Marketing by Jagdish Sheth
Rule of Three by Jagdish Sheth
Deregulation and Competition by Jagdish Sheth
Clients for Life by Jagdish Sheth
Marketing Theory by Jagdish Sheth
»
Recent books by Rajendra S. Sisodia close
Rule of Three by Rajendra S. Sisodia
Tectonic Shift by Rajendra S. Sisodia
Does Marketing Need Reform? by Rajendra S. Sisodia
»
BoomerangBooks.com.au close