The Television Will be Revolutionized
By (author) Amanda D. Lotz
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Television Will be Revolutionized by Amanda D. Lotz
Book DescriptionChoice Outstanding Academic Title for 2008 After occupying a central space in American living rooms for the past fifty years, is television, as we've known it, dead? The capabilities and features of that simple box have been so radically redefined that it's now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century -:what Amanda D. Lotz terms the "post-network" era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry's basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it's changing, and why these changes matter.
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Book DetailsISBN: 9780814752203
(5830mm x 3895mm x 20mm)
Imprint: New York University Press
Publisher: New York University Press
Publish Date: 1-Nov-2007
Country of Publication: United States
Books By Author Amanda D. Lotz
Television Will be Revolutionized, Paperback (September 2014)
Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. This edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere.
Cable Guys, Paperback (March 2014)
Engaging with a variety of shows, including The League, Dexter, and Nip/Tuck, among many others, this title identifies the gradual incorporation of second-wave feminism into prevailing gender norms as the catalyst for the contested masculinities on display in contemporary cable dramas.
Television Studies, Paperback (October 2011)» View all books by Amanda D. Lotz
* Major short introduction to the field of television studies. * Clearly lays out the birth of this discipline, shows its links with other fields of study and explains key concepts and theoretical debates. * Includes interview material with scholars whose work has defined the field.
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Author Biography - Amanda D. Lotz
Amanda D. Lotz is Professor in the Departments of Communication Studies and Screen Arts and Cultures at the University of Michigan. She is the author of The Television Will Be Revolutionized, Cable Guys: Television and Masculinities in the 21st Century (NYU Press), and Redesigning Women: Television After the Network Era, co-author of Understanding Media Industries and Television Studies, and editor of Beyond Prime Time: Television Programming in the Post-Network Era.
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