Television and Political Advertising
Signs, Codes and Images Volume 2
Edited by Frank Biocca
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Television and Political Advertising by Frank Biocca
Book DescriptionThis volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
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Book DetailsISBN: 9780805806625
(229mm x 152mm x 18mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Nov-1991
Country of Publication: United States
Books By Author Frank Biocca
Communication in the Age of Virtual Reality, Paperback (April 1995)
Focusing on virtual reality (VR), the authors of this book have gathered a team of engineers, social scientists and cultural theorists to give their views of this area of human communication in this medium. Issues such as how virtual reality influences perception of reality are discussed.
Television and Political Advertising, Hardback (November 1991)» View all books by Frank Biocca
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter.
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