Television and Political Advertising by Frank Biocca
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Television and Political Advertising
By Frank Biocca

Television and Political Advertising

Signs, Codes and Images Volume 2

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Format: Hardback

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Television and Political Advertising by Frank Biocca

Book Description

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

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Book Details

ISBN: 9780805806625
ISBN-10: 0805806628
Format: Hardback
(229mm x 152mm x 18mm)
Pages: 280
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Nov-1991
Country of Publication: United States

Other Editions...


Books By Author Frank Biocca

Communication in the Age of Virtual Reality by Frank Biocca Communication in the Age of Virtual Reality, Paperback (April 1995)

Focusing on virtual reality (VR), the authors of this book have gathered a team of engineers, social scientists and cultural theorists to give their views of this area of human communication in this medium. Issues such as how virtual reality influences perception of reality are discussed.

Television and Political Advertising by Frank Biocca Television and Political Advertising, Hardback (November 1991)

Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter.

» View all books by Frank Biocca

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