Ten Faces of Innovation by Tom Kelley
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Ten Faces of Innovation
By Tom Kelley

The Ten Faces of Innovation

Strategies for Heightening Creativity

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Format: Paperback

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Ten Faces of Innovation by Tom Kelley

Book Description

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

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Book Details

ISBN: 9781846680311
ISBN-10: 184668031X
Format: Paperback
(198mm x 129mm x 18mm)
Pages: 304
Imprint: Profile Business
Publisher: Profile Books Ltd
Publish Date: 4-Sep-2008
Country of Publication: United Kingdom

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Books By Author Tom Kelley

Creative Confidence by Tom Kelley Creative Confidence, Paperback (May 2015)

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

» View all books by Tom Kelley

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Author Biography - Tom Kelley

Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.

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