The Ten Faces of Innovation
Strategies for Heightening Creativity
By (author) Tom Kelley
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Ten Faces of Innovation by Tom Kelley
Book DescriptionA brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
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Book DetailsISBN: 9781846680311
(198mm x 129mm x 18mm)
Imprint: Profile Business
Publisher: Profile Books Ltd
Publish Date: 4-Sep-2008
Country of Publication: United Kingdom
Books By Author Tom Kelley
Creative Confidence, Paperback (May 2015)» View all books by Tom Kelley
A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.
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Author Biography - Tom Kelley
Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.
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