Testing, Testing 1, 2, 3 by Mal Warwick
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Testing, Testing 1, 2, 3
By Mal Warwick

Testing, Testing 1, 2, 3

Raise More Money with Direct Mail Tests

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Format: Paperback

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Testing, Testing 1, 2, 3 by Mal Warwick

Book Description

Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing-when done correctly-can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38

Buy Testing, Testing 1, 2, 3 book by Mal Warwick from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780787967123
ISBN-10: 0787967122
Format: Paperback
(232mm x 181mm x 22mm)
Pages: 272
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 4-Apr-2003
Country of Publication: United States

Books By Author Mal Warwick

Business Solution to Poverty by Mal Warwick Business Solution to Poverty, Hardback (September 2013)

Offers guidelines and principles of business solutions, and shows how it has already been able to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins comparable to the more developed world.

How to Write Successful Fundraising Appeals by Mal Warwick How to Write Successful Fundraising Appeals, Paperback (July 2013)

Shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. This comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. It is filled with practical techniques, proven approaches, and illustrative examples.

Revolution in the Mailbox by Mal Warwick Revolution in the Mailbox, Paperback (April 2011)

Among the many fundraising techniques available to nonprofit organizations, only direct mail both delivers consistent results and helps build a broader donor base over time. Revolution in the Mailbox is the most comprehensive survey of direct mail fundraising in the public interest.

Fundraising When Money is Tight by Mal Warwick Fundraising When Money is Tight, Paperback (May 2009)

Includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers.

» View all books by Mal Warwick

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Author Biography - Mal Warwick

Consultant Mal Warwick is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; DONORDIGITAL.COM LLC; and Response Management Technologies, Inc. These companies provide a wide range of direct response fundraising and marketing services to nonprofit clients throughout North America. Warwick has taught fundraising techniques on five continents and is the author or editor of more than a dozen books on the topic of fundraising, including How to Write Successful Fundraising Letters.

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