Theory of Media Literacy
A Cognitive Approach
By (author) W. James Potter
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Theory of Media Literacy by W. James Potter
Book DescriptionMedia literacy is a topic of increasing interest, especially to educators. Despite that interest, there has been no single book that brings together the scattered work on media literacy, one that looks at, in Potter's words, "what we know as well as what can be done with what we know." Potter is a high-profile name in this field. His text Media Literacy has further established his reputation as an expert on this topic.
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Book DetailsISBN: 9780761929529
(229mm x 152mm x 19mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 24-Jun-2004
Country of Publication: United States
Books By Author W. James Potter
Media Literacy, Paperback (March 2016)
The latest edition of this bestselling student introduction to media literacy. Supported by a companion website featuring both student and lecturer resources.
Introduction to Media Literacy, Paperback (October 2015)
An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.
Media Effects, Paperback (March 2012)
Guides students through an extensive body of research on the effects of mass media in order to provide them with an in-depth understanding of how the media influences individuals and society.
Arguing for a General Framework for Mass Media Scholarship, Paperback (February 2009)» View all books by W. James Potter
Bestselling author W. James Potter challenges media scholars and students to change the way they think about the media.
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Author Biography - W. James Potter
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
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