A Theory of Shopping
By (author) Daniel Miller
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Theory of Shopping by Daniel Miller
Book DescriptionA Theory of Shopping offers a highly original perspective on one of our most basic everyday activities -- shopping. We commonly assume that shopping is primarily concerned with individuals and materialism. But Miller rejects this assumption and follows the surprising route of analysing shopping by means of an analogy with anthropological studies of sacrificial ritual. He argues that the act of purchasing goods is almost always linked to other social relations, and most especially those based on love and care. The ethnographic sections of the book are based on a yeara s study of shopping on a street in North London. This provides the basis for a sensitive description of the issues the shopper confronts when making decisions as to what to buy. Miller develops a theory to account for these observations, arguing that shopping typically consists of three major stages which reflect the three key stages of many rites of sacrifice. In both shopping and sacrifice the ultimate intention is to constitute others as desiring subjects. Finally the book examines certain historical shifts in both subjects and objects of devotion, in particular, ideals of gender and love. This treatment of shopping from the perspective of comparative anthropology represents a highly innovative approach to one of the most familiar tasks of our daily lives. Written in a clear and accessible manner, this book will be of interest to students and academics in anthropology, sociology and cultural studies, as well as anybody who wants to consider more deeply the nature of their own everyday activities.
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Book DetailsISBN: 9780745619460
(228mm x 156mm x 11mm)
Imprint: Polity Press
Publisher: Polity Press
Publish Date: 10-Apr-1998
Country of Publication: United Kingdom
Books By Author Daniel Miller
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* The first book to explore the social meaning of the 'always on' webcam and the role it has come to play in our lives. * Using case studies from the UK and Trinidad and Tobago, the authors examine how webcams have become an integral part of people's everyday life.
Digital Anthropology, Paperback (October 2012)
This book brings together key anthropologists of digital culture to explore what it is to be human in the digital world. Using a range of case studies from Google Earth, to Second Life, to Facebook this is essential reading for students of anthropology, media studies, cultural studies and sociology.
Consumption and Its Consequences, Hardback (June 2012)
* A new book by one of the world s leading anthropologists and a leading figure in the study of material culture. * Brings together Miller s key writings on consumption, consumer capitalism and related topics. * The sequel to Miller s highly successful Stuff.
Blue Jeans, Paperback (February 2012)» View all books by Daniel Miller
Focuses on an everyday item - blue jeans - to learn what one simple article of clothing can tell us about our individual and social lives and challenging, by extension, the foundational anthropological presumption of the normative.
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