Rethinking Marketing Toward ASEAN Community 2015 International Student ed
Normal Price: $52.95
Your Price: $47.66 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.30! (10% off normal price)
Plus...earn $2.38 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Think ASEAN by Philip Kotler
Book DescriptionOverview Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha. Features of This Book Think ASEAN! is the first publication of the Philip Kotler Center for ASEAN Marketing. Special foreword written by Ong Keng Yong, the Secretary-General of ASEAN There are several marketing models developed by the authors e.g., the 4C Diamond sub-model and the Sustainable Model. The 20 companies featured as case studies are excellent working models of companies that have used the positioning-differentiation-brand triangle successfully to market their brands.
Buy Think ASEAN book by Philip Kotler from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780071254052
(228mm x 155mm x 12mm)
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Jan-2008
Country of Publication: United States
Books By Author Philip Kotler
Sustainability Edge, Hardback (December 2016)
The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
Marketing 4.0, Hardback (November 2016)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers, Paperback (November 2016)» View all books by Philip Kotler
Asia is the most populated geographical region, with 50% of the world's inhabitants living there.
» Have you read this book? We'd like to know what you think about it - write a review about Think ASEAN book by Philip Kotler and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Philip Kotler
Philip Kotler e S.C. Johnson Distinguished Professor di Marketing internazionale presso la Kellog School of Management della Northwestern University. New Page 1 Hermawan Kartajaya is President, World Marketing Association; President, MarkPlus, Inc; Tri-founder, Philip Kotler Center for ASEAN Marketing Hooi Den Huan is Associate Dean, Nanyang Business School, Nanyang Technological University; Tri-founder, Philip Kotler Center for ASEAN Marketing
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.