Think, Play, Do by Mark Dodgson
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Think, Play, Do
By Mark Dodgson

Think, Play, Do

Technology, Innovation, and Organization

By (author) See other recent books by Mark Dodgson See other recent books by David Gann See other recent books by Ammon Salter
Format: Paperback

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Think, Play, Do by Mark Dodgson

Book Description

The innovation process is the most important of all business processes. Innovation is the means by which value is constructed and efficiencies are created. It is the source of sustainable competitive advantage. This book shows how the innovation process is changing profoundly. Part of the change results from the application of new technologies to the innovation process itself. A new category of technology has emerged which we call 'innovation technology'. This includes simulation and modelling, visualization, and rapid prototyping technologies. When used effectively, innovation technology makes the innovation process more economical and ameliorates some of its uncertainties. These technological changes are accompanied by changing organization structures and skills requirements. The technologies are used in fast moving, creative environments and are suited to project-based organization. They also require the development of new 'craft' skills to realize the possibilities created by the new 'code'. The book outlines a new way of thinking about innovation. Traditional definitions of 'research', 'development' and 'engineering', imply a progressive linearity which doesn't exist in reality. They are also associated with organizational departments, which are breaking down where once they existed, and are in any case non-existent in the vast majority of firms. They also fail to capture the central importance of design in innovation. We propose a new schema for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new options, playing with them to see if they are practical, economical and marketable, and then doing: making the innovation real. This new schema captures the emerging innovation process using a more contemporary idiom. The book reports in-depth studies from a number of companies and sectors. Major case studies of Procter and Gamble and Arup Partners are presented. It reports on the use of innovation technology in a range of other companies and organizations, from pharmaceuticals in GSK, to engineering design in Ricardo engineering , and welding in TWI. We describe how innovation technology is used in traditional industries, such as in mining, and in public projects, such as the development of London's traffic congestion charge and the stabilization of the leaning tower of Pisa.

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Book Details

ISBN: 9780199268092
ISBN-10: 0199268096
Format: Paperback
(234mm x 157mm x 17mm)
Pages: 280
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 14-Jul-2005
Country of Publication: United Kingdom

Other Editions...


Books By Author Mark Dodgson

Oxford Handbook of Innovation Management by Mark Dodgson Oxford Handbook of Innovation Management, Paperback (May 2015)

While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Innovation: A Very Short Introduction by Mark Dodgson Innovation: A Very Short Introduction, Paperback (March 2010)

What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.

Management of Technological Innovation by Mark Dodgson Management of Technological Innovation, Hardback (February 2008)

The management of technological innovation is one of the most important challenges facing businesses today. Innovation is now the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors. The first edition of this book has been one of the most popular texts for students of innovation and technology management.

» View all books by Mark Dodgson

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Author Biography - Mark Dodgson

Ammon Salter is Senior Lecturer in Technology and Innovation Management at the Tanaka Business School, Imperial College London. He is the author of several reports and articles on the sources and determinants of innovation. He was the author of the CVCP/HEFCE Report on 'Talent, Not Technology', exploring the relationship between publicly funded research and innovation in the UK. He has worked for HM Treasury on a report on the economic benefits of basic research, and was the co-author of the Russell Group of Universities report 'Measuring and Mapping Third Stream Activities'. He is currently a member of the DTI's Project Board for the development of the 4th UK Innovation Survey.

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Recent books by Mark Dodgson close
Innovation Management by Mark Dodgson
Oxford Handbook of Innovation Management by Mark Dodgson
Oxford Handbook of Innovation Management by Mark Dodgson
Innovation: A Very Short Introduction by Mark Dodgson
Management of Technological Innovation by Mark Dodgson
Management of Technological Innovation by Mark Dodgson
Think, Play, Do by Mark Dodgson
»
Recent books by David Gann close
Innovation: A Very Short Introduction by David Gann
Think, Play, Do by David Gann
Think, Play, Do by David Gann
»
Recent books by Ammon Salter close
Management of Technological Innovation by Ammon Salter
Management of Technological Innovation by Ammon Salter
Think, Play, Do by Ammon Salter
Think, Play, Do by Ammon Salter
»
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