By (author) Lakoff George
Thinking Points by Lakoff George
Book DescriptionTwo years ago George Lakoff published the bestselling "Don't Think of an Elephant!" Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn't work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right. "Thinking Points" satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. This book is essential reading for anyone who wants to participate in shaping an America that serves the common good."
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Book DetailsISBN: 9780374530907
(208mm x 140mm x 15mm)
Imprint: Farrar Straus Giroux
Country of Publication: United States
Books By Author Lakoff George
Whose Freedom?, Paperback» View all books by Lakoff George
Lakoff, an adviser to the Democratic party, shows that the conservative revolution has remade freedom in its own image and deployed it as a central weapon on the front lines of everything from the war on terror to the battles over religion in the classroom and abortion.
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Author Biography - Lakoff George
George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a founder of the Rockridge Institute. He is the author of "Whose Freedom?," "Don't Think of an Elephant!," and "Moral Politics," as well as seminal books in linguistics, including "Metaphors We Live By" (with Mark Johnson).The Rockridge Institute is a team of scholars and researchers committed to American progressive ideals. It provides intellectual support to the progressive community, partnering with advocates, activists, and policy professionals to articulate the system of American values and ideas and reframe public debate.
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