Thinking in Type
The Practical Philosophy of Typography
By (author) Alex White
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Thinking in Type by Alex White
Book DescriptionWith this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Using more than 2,000 images from the 18th century up to the present day, this book can be used as a first exposure primer for students and as a reader for professionals. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a "New York Times" bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Book DetailsISBN: 9781581153842
(228mm x 153mm x 11mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 12-Mar-2005
Country of Publication: United States
Books By Author Alex White
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Fulham FC Miscellany, Hardback (August 2012)
The Fulham FC miscellany
Advertising Design and Typography, Hardback (September 2006)
A comprehensive overview of advertising design strategies, this work aims to help anyone understand and utilise the persuasive techniques of visual messaging. It contains a discussion of the major design principles, and on how print design differs from those used in television, online, and in interactive media.
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Author Biography - Alex White
Alex W. White has taught design at the Hartford Art School of the University of Hartford for 15 years. He lives in New York City.
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