Thinking in Type by Alex White
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Thinking in Type
By Alex White

Thinking in Type

The Practical Philosophy of Typography

By (author) See other recent books by Alex White
Format: Paperback

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Thinking in Type by Alex White

Book Description

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Using more than 2,000 images from the 18th century up to the present day, this book can be used as a first exposure primer for students and as a reader for professionals. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a "New York Times" bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Book Details

ISBN: 9781581153842
ISBN-10: 1581153848
Format: Paperback
(228mm x 153mm x 11mm)
Pages: 256
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 12-Mar-2005
Country of Publication: United States

Books By Author Alex White

Every Mountain Made Low by Alex White Every Mountain Made Low, Paperback (November 2016)

Loxley Fiddleback can see the dead, but the problem is... the dead can see her.

Advertising Design and Typography by Alex White Advertising Design and Typography, Hardback (September 2006)

A comprehensive overview of advertising design strategies, this work aims to help anyone understand and utilise the persuasive techniques of visual messaging. It contains a discussion of the major design principles, and on how print design differs from those used in television, online, and in interactive media.

Men Who Made Fulham Football Club by Alex White Men Who Made Fulham Football Club, Paperback (July 2002)

The men who made Fulham Football Club

» View all books by Alex White

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Author Biography - Alex White

Alex W. White has taught design at the Hartford Art School of the University of Hartford for 15 years. He lives in New York City.

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Recent books by Alex White close
Every Mountain Made Low by Alex White
Every Mountain Made Low by Alex White
Fulham FC Miscellany by Alex White
Advertising Design and Typography by Alex White
Men Who Made Fulham Football Club by Alex White
»
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