Thoughtful Fundraising by Jill Mordaunt
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Thoughtful Fundraising
By Jill Mordaunt

Thoughtful Fundraising

Concepts, Issues and Perspectives

Edited by See other recent books by Jill Mordaunt See other recent books by Rob Paton
Format: Paperback

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Thoughtful Fundraising by Jill Mordaunt

Book Description

Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising. Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership. Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution and limitations of fundraising. This volume is essential reading for anyone who aspires to work at senior levels in fundraising or is currently engaged in studying this challenging area.

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Book Details

ISBN: 9780415394284
ISBN-10: 0415394287
Format: Paperback
(246mm x 174mm x 15mm)
Pages: 240
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 30-Apr-2006
Country of Publication: United Kingdom

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Author Biography - Jill Mordaunt

The Open University, Milton Keynes, UK

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