The Tipping Point
How Little Things Can Make a Big Difference
By (author) Malcolm Gladwell
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Tipping Point by Malcolm Gladwell
Book DescriptionFor use in schools and libraries only. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Book DetailsISBN: 9781417665792
(206mm x 140mm x 30mm)
Imprint: Turtleback Books
Publisher: Turtleback Books
Publish Date: 1-Jan-2002
Country of Publication: United States
Books By Author Malcolm Gladwell
David and Goliath, Hardback (July 2015)
For use in schools and libraries only. The best-selling author of Outliers uncovers the hidden rules that shape the balance between the weak and the mighty, the powerful and the dispossessed.
Person and the Situation, Paperback (August 2011)
How does the situation we're in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behaviour in this timely reissue of one of social psychology's classic textbooks.
Outliers, Paperback (June 2011)» View all books by Malcolm Gladwell
In this landmark work, the author of "Blink" and "The Tipping Point" asks what makes high-achievers different? Brilliant and entertaining, "Outliers" is a landmark work that will simultaneously delight and illuminate.
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