The Toothpaste of Immortality
Self-construction in the Consumer Age
By (author) Elemer Hankiss
Normal Price: $53.95
Your Price: $48.56 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.39! (10% off normal price)
Plus...earn $2.43 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Toothpaste of Immortality by Elemer Hankiss
Book DescriptionThis lively and insightful account reveals the profound ways in which everyday acts and artifacts of consumer civilization shape our sense of self. Elemer Hankiss shows how human beings act simultaneously in two plays. On the "trivial" surface of their everyday lives they work, make money, raise children, build houses, and do a lot of other things. At the same time, they also act in the "existential" drama of their lives-even if they are not aware of doing so. They construct and reconstruct their selves each day by striving for authenticity, the intense experience of being, dignity, meaning, and the hope of immortality. Hankiss explores this interaction between the trivial and existential, in the process unfolding its context in "consumer civilization." This concept is brilliantly illustrated in a section entitled "the toothpaste of immortality": "If we watch enough commercials, we believe that this or that special brand of toothpaste preserves our teeth, and- per metonymiam-ourselves, young and beautiful indefinitely. And then, for a fleeting moment, there, in our bathrooms, we experience the sweet and melancholy illusion that we may stay young and beautiful forever; that we may defeat mortality; we may defeat decay and death." First published to great success in Hungarian, this entertaining and compelling book reveals surprising insights into the challenges and possibilities of self-fulfillment.
Buy Toothpaste of Immortality book by Elemer Hankiss from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780801884214
(229mm x 152mm x 29mm)
Imprint: Johns Hopkins University Press
Publisher: Johns Hopkins University Press
Publish Date: 6-Oct-2006
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Toothpaste of Immortality book by Elemer Hankiss and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Elemer Hankiss
Elemer Hankiss is professor of sociology at the College of Europe in Bruges, Belgium. He has taught in European and American universities and has served as senior scientist for the Gallup Organization, chairman of Hungarian Public Television, and managing editor of the English-American Section of Europa Publishing House. He has published books in French, English, German, Polish, and Hungarian. His most recent book is Fears and Symbols: An Introduction to the Study of Western Civilization. He was a fellow at the Woodrow Wilson International Center for Scholars in 1987-88 and 2003-4.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.