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AUSTRALIA'S HOTTEST 1000 BOOKS

Click, pan, drag, sort and search the Top 1000 bestselling book titles in Australia with our special visual search function.

Adelaide-based Thereitis.com has patented a 3D search tool that displays large collections of visual data in a way that leverages our ability to passively identify objects of interest. Scanning large collections of visual data, users are able to detect interesting clusters of images - often in their peripheral vision - and hone in on the images that draw their attention.

In 2011, Thereitis.com was the recipient of a $250,000 Proof of Concept Grant from Commercialisation Australia and the company was recently recognised as one of the most innovative Australian technology firms at the Tech23 Industry Awards. It was also named amongst Australia’s ‘Coolest’ businesses in Anthill Magazine’s Sixth Annual Cool Company Awards.

Boomerang Books has been collaborating with Thereitis.com since March 2011 to create a search component that enables customers to visualise and discover books amongst Australia’s Top 1000 bestselling titles. Using the tool, customers can click, pan, drag, sort and search books easily and quickly, without having to scroll through a lengthy list of paginated search results.

The search tool seeks to emulate the experience of browsing in a bricks-and-mortar store, one of the key limitations of online search regularly cited by bookstore traditionalists. The serendipitous functionality offered by the Thereitis.com search tool provides Boomerang Books’ customers with a mechanism to discover interesting titles - even though they may not be looking specifically for them.