The Total Survey Error Approach
A Guide to the New Science of Survey Research New edition
By (author) Herbert F. Weisberg
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Total Survey Error Approach by Herbert F. Weisberg
Book DescriptionIn 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled "The New Science of Public Opinion Measurement". At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys - from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of errors and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process - from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.
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Book DetailsISBN: 9780226891286
(222mm x 176mm x 26mm)
Imprint: University of Chicago Press
Publisher: The University of Chicago Press
Publish Date: 1-Nov-2005
Country of Publication: United States
Books By Author Herbert F. Weisberg
Great Theatre, Hardback (May 1998)
Congressional life and behaviour is dissected and placed in the broader context of changes in Congress in the 1990s.
Introduction to Survey Research, Polling and Data Analysis, Paperback (January 1996)
This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls.
Central Tendency and Variability, Paperback (January 1992)» View all books by Herbert F. Weisberg
Using an expository style that builds from simpler to more complex topics, this text explains how to measure the centre and variation on a single variable. It also considers ways to examine the distribution of variables and measure the spread of a variable.
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Author Biography - Herbert F. Weisberg
Herbert F. Weisberg is professor of political science and director of the Center for Survey Research at The Ohio State University. He is coauthor of Introduction to Survey Research, Polling, and Data Analysis, now in its third edition.
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