Tourism Marketing for Cities and Towns
Using Branding and Events to Attract Tourists
By (author) Bonita Kolb
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Tourism Marketing for Cities and Towns by Bonita Kolb
Book DescriptionTourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
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Book DetailsISBN: 9780750679459
(229mm x 152mm x 17mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 13-Mar-2006
Country of Publication: United Kingdom
Books By Author Bonita Kolb
Tourism Marketing for Cities and Towns, Hardback (October 2015)
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Marketing Research for Non-profit, Community and Creative Organizations, Paperback (June 2008)
A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target customers and develop effective promotions.
Marketing Research, Paperback (April 2008)» View all books by Bonita Kolb
A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques.
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