Traditional Media and the Internet by Sylvia M. Chan-Olmsted
Look inside with Google Book Preview
Traditional Media and the Internet
By Sylvia M. Chan-Olmsted

Traditional Media and the Internet

The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management

Edited by See other recent books by Sylvia M. Chan-Olmsted
Format: Paperback

Normal Price: $77.99
Your Price: $70.19 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.80! (10% off normal price)
Plus...earn $3.51 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Traditional Media and the Internet by Sylvia M. Chan-Olmsted

Book Description

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

Buy Traditional Media and the Internet book by Sylvia M. Chan-Olmsted from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780805895216
ISBN-10: 0805895213
Format: Paperback
(280mm x 210mm x 8mm)
Pages: 152
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 23-Nov-2004
Country of Publication: United States

Books By Author Sylvia M. Chan-Olmsted

Handbook of Media Management and Economics by Sylvia M. Chan-Olmsted Handbook of Media Management and Economics, Paperback (August 2005)

Developed around two main objectives, this handbook that is a reference for students, professors, and industry practitioners, provides a synthesis of work and research in media management and economics. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research.

» View all books by Sylvia M. Chan-Olmsted

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Traditional Media and the Internet book by Sylvia M. Chan-Olmsted and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Sylvia M. Chan-Olmsted close
Handbook of Media Management and Economics by Sylvia M. Chan-Olmsted
Handbook of Media Management and Economics by Sylvia M. Chan-Olmsted
»
BoomerangBooks.com.au close