Traditional Media and the Internet
The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
Edited by Sylvia M. Chan-Olmsted
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Traditional Media and the Internet by Sylvia M. Chan-Olmsted
Book DescriptionThis special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
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Book DetailsISBN: 9780805895216
(280mm x 210mm x 8mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 23-Nov-2004
Country of Publication: United States
Books By Author Sylvia M. Chan-Olmsted
Handbook of Media Management and Economics, Paperback (August 2005)» View all books by Sylvia M. Chan-Olmsted
Developed around two main objectives, this handbook that is a reference for students, professors, and industry practitioners, provides a synthesis of work and research in media management and economics. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research.
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