Transnational Media and Contoured Markets
Redefining Asian Television and Advertising
By (author) Amos Owen Thomas
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Transnational Media and Contoured Markets by Amos Owen Thomas
Book DescriptionIn a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century. Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide.
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Book DetailsISBN: 9780761934844
(216mm x 140mm x 15mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 8-Jun-2006
Country of Publication: United States
Books By Author Amos Owen Thomas
Imagi-nations and Borderless Television, Paperback (September 2005)» View all books by Amos Owen Thomas
Surveying developments over the decade 1992 - 2001, this book chronicles and analyses the salient aspects of the impact of transnational television on the television and advertising industries in three regions - South Asia, Southeast Asia, and Northeast Asia.
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Author Biography - Amos Owen Thomas
Amos Owen Thomas is an Associate Professor of International Business at the Maastricht School of Management, Netherlands, where he challenges graduate and undergraduate students to critique the globalisation of business and communications, economy and culture.
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