Travel and Tourism Management
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Travel and Tourism Management by Nigel Evans
Book DescriptionTravel & Tour Management is designed for a one semester, undergraduate, tourism management courses. It encompasses a unique coverage of the emerging area of tour management. Travel and tour management, in the real world, is an essential component of virtually all management positions in tourism (either directly or through business contact with travel and tour operators). It is important that every tourism student has a reasonable knowledge of these sectors and how they interact with other sectors. Frost defines a manager as one who makes decisions, irrespective of their title. This view of management is the foundation for the textbook. The author stresses that managers must be aware that things change. Rather than learning how to follow specific processes, students are encouraged to understand how to manage change and take opportunities as they present.
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Book DetailsISBN: 9781862505179
(250mm x 170mm x mm)
Imprint: Hospitality Press
Publisher: Hospitality Press
Publish Date: 24-Nov-2003
Country of Publication: Australia
Books By Author Nigel Evans
Strategic Management for Travel and Tourism, Paperback (December 2002)» View all books by Nigel Evans
Intended for students studying travel and tourism, this work brings theory to life by using industry-based case studies. It features international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines. It also covers the strategic issues affecting the industry, such as cruising and 'all-inclusive' holidays.
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