We Need You to Lead Us
By (author) Seth Godin
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Tribes by Seth Godin
Book DescriptionThe New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think really think about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think. "
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Book DetailsISBN: 9781591842330
(185mm x 126mm x 17mm)
Publisher: Penguin Putnam Inc
Country of Publication: United States
Books By Author Seth Godin
Hazlo!, Hardback (September 2016)
If you're stuck at the starting line, you don't need more time or permission. You dont need to wait for an okay or to be told to push the button; you just need to poke. Its a call to action about the initiative youre taking. Godin knows that the spark of initiative in most things is the person.
We are All Weird, Paperback (September 2015)
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
Poke the Box, Paperback (September 2015)View all books by Seth Godin
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
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Author Biography - Seth Godin
Seth Godinis the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, includingPermission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, andPoke the Box. He's an entrepreneur, the founder of several successful businesses, and a popular TED speaker.He writes one of the most influential business blogs in the world at sethgodin.com."
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