Trump University Branding 101 by Donald Sexton
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Trump University Branding 101
By Donald Sexton

Trump University Branding 101

How to Build the Most Valuable Asset of Any Business

By (author) See other recent books by Donald Sexton
Foreword by Donald J. Trump See other recent books by Donald J. Trump
Format: Hardback

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Trump University Branding 101 by Donald Sexton

Book Description

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

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Book Details

ISBN: 9780470189009
ISBN-10: 0470189002
Format: Hardback
(231mm x 161mm x 30mm)
Pages: 336
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 17-Oct-2008
Country of Publication: United Kingdom

Books By Author Donald Sexton

Trump University Marketing 101 by Donald Sexton Trump University Marketing 101, Hardback (January 2010)

Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton. This edition contains 20% new and updated material and includes a first chapter by Donald Trump, entitled "Trump on Marketing.

Blackwell Handbook of Entrepreneurship by Donald Sexton Blackwell Handbook of Entrepreneurship, Hardback (December 1999)

The field of entrepreneurship is one of the fastest growing areas within management and the primary goal for developing this international reference is to disseminate accurate information about innovative small business practices in both Europe and North America.

» View all books by Donald Sexton

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Author Biography - Donald Sexton

Don Sexton is Professor of Business at Columbia University and President of The Arrow Group, Ltd. He is a recipient of Columbia Business School's Distinguished Teaching Award, and has worked with numerous well-known companies. His articles on branding and marketing have appeared in such publications as the Harvard Business Review and the Journal of Marketing, and he is frequently quoted in media outlets such as the New York Times and BusinessWeek . He is also the author of Trump University Marketing 101 , from Wiley.

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