The Truth about Starting a Business
By (author) Bruce R Barringer
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Truth about Starting a Business by Bruce R Barringer
Book Description" This book should be on the seasoned entrepreneur s list of what I should have read before I started my business. "JOE KEELEY, President & CEO, College Nannies & Tutors Development " This is one of the best entrepreneurship books I ve read...I wish I had this book when I first started out. "RYAN O DONNELL, Cofounder and CEO, BullEx Digital Safety Your own business: Take the leap, make it happen, and make it succeed! .The truth about choosing the right business for "you" and maintaining a healthy personal life .The truth about planning, funding, hiring, and successful launches .The truth about financial management, marketing, and growth This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You ll learn how to generate and test business ideas, and pick the one that s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't someone's opinion: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on "whoever" you are, "wherever" you are, and "whatever" business you choose to launch. "
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Book DetailsISBN: 9780137144501
(216mm x 140mm x 11mm)
Imprint: FT Press
Publisher: FT Press
Publish Date: 26-Dec-2008
Country of Publication: United States
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Author Biography - Bruce R Barringer
Bruce R. Barringer, a renowned expert on entrepreneurship, is a professor of management at the University of Central Florida. His books include "Entrepreneurship: Successfully Launching New Ventures, " "2nd Edition," "Preparing Effective Business Plans: An Entrepreneurial Approach," and "What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business."
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