Turn Signals are the Facial Expressions of Automobiles
By (author) Donald A. Norman
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Turn Signals are the Facial Expressions of Automobiles by Donald A. Norman
Book DescriptionFrom water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.
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Book DetailsISBN: 9780201622362
(229mm x 152mm x 14mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 30-Apr-1993
Country of Publication: United States
Books By Author Donald A. Norman
Invisible Computer, Paperback (September 1999)» View all books by Donald A. Norman
Technologies have a life cycle, and they must change as they gain maturity. Alas, the computer industry thinks it is still in its rebellious years, exalting in technical complexity. In this book, the author shows why the computer is difficult to use, and why this is so fundamental to its nature.
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Author Biography - Donald A. Norman
Donald A. Norman is Professor of Computer Science at Northwestern University, a former "Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
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