U R a Brand! by Catherine Kaputa
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U R a Brand!
By Catherine Kaputa

U R a Brand!

How Smart People Brand Themselves for Business Success

By (author) See other recent books by Catherine Kaputa
Format: Hardback

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U R a Brand! by Catherine Kaputa

Book Description

Today's hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that aren't taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. "U R a Brand!" highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.

Buy U R a Brand! book by Catherine Kaputa from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780891062134
ISBN-10: 0891062130
Format: Hardback
(229mm x 152mm x 20mm)
Pages: 224
Imprint: Davies-Black Publishing
Publisher: Nicholas Brealey Publishing
Publish Date: 15-Apr-2006
Country of Publication: United Kingdom

Books By Author Catherine Kaputa

Graduate to a Great Career by Catherine Kaputa Graduate to a Great Career, Paperback (April 2016)

Learn how to launch a great career using secrets from top brands.

Women Who Brand by Catherine Kaputa Women Who Brand, Paperback (October 2014)

Women Who Brand is about what happens when women take charge of their personal brands and performance success.

You are a Brand! by Catherine Kaputa You are a Brand!, Paperback (October 2012)

You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

Breakthrough Branding by Catherine Kaputa Breakthrough Branding, Paperback (June 2012)

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

» View all books by Catherine Kaputa

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Recent books by Catherine Kaputa close
Graduate to a Great Career by Catherine Kaputa
Women Who Brand by Catherine Kaputa
You are a Brand! by Catherine Kaputa
Breakthrough Branding by Catherine Kaputa
Female Brand by Catherine Kaputa
»
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