U R a Brand!
How Smart People Brand Themselves for Business Success
By (author) Catherine Kaputa
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U R a Brand! by Catherine Kaputa
Book DescriptionToday's hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that aren't taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. "U R a Brand!" highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.
Buy U R a Brand! book by Catherine Kaputa from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780891062134
(229mm x 152mm x 20mm)
Imprint: Davies-Black Publishing
Publisher: Nicholas Brealey Publishing
Publish Date: 15-Apr-2006
Country of Publication: United Kingdom
Books By Author Catherine Kaputa
Graduate to a Great Career, Paperback (April 2016)
Learn how to launch a great career using secrets from top brands.
Women Who Brand, Paperback (October 2014)
Women Who Brand is about what happens when women take charge of their personal brands and performance success.
You are a Brand!, Paperback (October 2012)
You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Breakthrough Branding, Paperback (June 2012)» View all books by Catherine Kaputa
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
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