The (Un)common Sense of Advertising
Getting the Basics Right
By (author) Sanjay Tiwari
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(Un)common Sense of Advertising by Sanjay Tiwari
Book DescriptionWritten in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: what is advertising, and why and how it works; its relevance and the role it plays in marketing and brand building; and the key elements of advertising planning, creation and implementation.
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Book DetailsISBN: 9780761997368
(242mm x 161mm x 15mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 4-Jul-2003
Country of Publication: United States
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