(Un)common Sense of Advertising by Sanjay Tiwari
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(Un)common Sense of Advertising
By Sanjay Tiwari

The (Un)common Sense of Advertising

Getting the Basics Right

By (author) See other recent books by Sanjay Tiwari
Format: Paperback

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(Un)common Sense of Advertising by Sanjay Tiwari

Book Description

Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: what is advertising, and why and how it works; its relevance and the role it plays in marketing and brand building; and the key elements of advertising planning, creation and implementation.

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Book Details

ISBN: 9780761997368
ISBN-10: 0761997369
Format: Paperback
(242mm x 161mm x 15mm)
Pages: 268
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 4-Jul-2003
Country of Publication: United States


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