Uncover the Hidden Power of Television Programming
...and Get the Most from Your Advertising Budget
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Uncover the Hidden Power of Television Programming by Kevin J. Clancy
Book DescriptionDemonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
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Book DetailsISBN: 9780761915829
(229mm x 152mm x 13mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 30-Sep-1999
Country of Publication: United States
Books By Author Kevin J. Clancy
Your Gut is Still Not Smarter Than Your Head, Hardback (April 2007)» View all books by Kevin J. Clancy
Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door.
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