Uncover the Hidden Power of Television Programming by Kevin J. Clancy
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Uncover the Hidden Power of Television Programming
By Kevin J. Clancy

Uncover the Hidden Power of Television Programming

...and Get the Most from Your Advertising Budget

By (author) See other recent books by Kevin J. Clancy See other recent books by David W. Lloyd
Format: Paperback

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Uncover the Hidden Power of Television Programming by Kevin J. Clancy

Book Description

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

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Book Details

ISBN: 9780761915829
ISBN-10: 0761915826
Format: Paperback
(229mm x 152mm x 13mm)
Pages: 244
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 30-Sep-1999
Country of Publication: United States

Other Editions...


Books By Author Kevin J. Clancy

Your Gut is Still Not Smarter Than Your Head by Kevin J. Clancy Your Gut is Still Not Smarter Than Your Head, Hardback (April 2007)

Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door.

» View all books by Kevin J. Clancy

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