Uncovering Hidden Rhetorics
Social Issues in Disguise
By (author) Barry Brummett
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Uncovering Hidden Rhetorics by Barry Brummett
Book DescriptionThe essays that compose this book explore how many of the texts we encounter in popular culture today are addressing social issues in ways that are not immediately apparent. The book's focus on "disguised rhetoric" helps students to think critically about entertainment media for their subtle processes of persuasion. The themes of these essays are meant to intrigue students even as the essays empower them to uncover the hidden rhetorics in other texts they may encounter. Because it is important to know what we are doing if we engage social issues in talk, films, popular music, television, and so forth, understanding how social issues may be disguised in discourse is an important goal. If we need to disguise social issues we should do so with awareness, and we should especially be aware of how those issues may be disguised in the messages we encounter. This book is a collection of essays that explores a wide range of ways in which social issues may be disguised in the public talk of leaders, news media, and ordinary people as well as in the texts of entertainment and popular culture.The goal of the book is to give its readers some tools for seeing the hidden social issues in those texts. Whether you intend to produce public messages or, as is the case for most of us, consume them, knowing how to see through those disguises is important.
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Book DetailsISBN: 9781412956925
(229mm x 152mm x 15mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 15-Jan-2008
Country of Publication: United States
Books By Author Barry Brummett
Rhetoric in Popular Culture, Paperback (March 2014)
Shows students how to use rhetorical criticism to analyse popular culture texts - everything from movies and magazines to social networking sites. Moving from theory to practice, students are first introduced to key rhetorical concepts and then presented with applications of rhetorical criticism.
Techniques of Close Reading, Paperback (November 2009)» View all books by Barry Brummett
This book enables students to see what texts--be they written, oral, visual, or mediated--may be saying.
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Author Biography - Barry Brummett
Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, homologies relating the troubled physical structures represented in popular culture and troubled social structures, and the theories of Kenneth Burke.
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