Understanding Marketing Research by Elvan Tong
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Understanding Marketing Research
By Elvan Tong

Understanding Marketing Research

By (author) See other recent books by Elvan Tong See other recent books by Doug Taylor
Format: Paperback

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Understanding Marketing Research by Elvan Tong

Book Description

This Australian text has been written in an easy to read style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities to reinforce students learning, as well as to encourage further discussion.

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Book Details

ISBN: 9781741032048
ISBN-10: 1741032040
Format: Paperback
Pages: 296
Imprint: Pearson Education Australia
Publisher: Pearson Education Australia
Publish Date: 15-Aug-2004
Country of Publication: Australia


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