Understanding Marketing Research
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Understanding Marketing Research by Elvan Tong
Book DescriptionThis Australian text has been written in an easy to read style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities to reinforce students learning, as well as to encourage further discussion.
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Book DetailsISBN: 9781741032048
Imprint: Pearson Education Australia
Publisher: Pearson Education Australia
Publish Date: 15-Aug-2004
Country of Publication: Australia
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