Understanding Media Users
From Theory to Practice
By (author) Tony Wilson
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Understanding Media Users by Tony Wilson
Book DescriptionUnderstanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
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Book DetailsISBN: 9781405155663
(238mm x 156mm x 19mm)
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 5-Sep-2008
Country of Publication: United Kingdom
Books By Author Tony Wilson
Emo the Emu, Hardback (November 2015)
Emo the Emu is grumpy about everything. He is the grumpiest Emu in Humpty Doo. One day he meets Katie the Kangaroo and she takes him on a journey around Australia. When they return home, Emo surprises his family and tells them about how much he liked his trip and is no longer an unhappy Emu.
Cow Tripped Over the Moon, Hardback (June 2015)» View all books by Tony Wilson
'Hey diddle diddle, You all know the riddle, A cow jumps over the moon...' But the moon is very high in the sky. How many attempts will it take before Cow makes her famous high-flying leap?
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Author Biography - Tony Wilson
Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.
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