The Extensions of Man
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Understanding Media by Marshall McLuhan
Book DescriptionThis reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
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Book DetailsISBN: 9780262631594
(229mm x 152mm x 25mm)
Imprint: MIT Press
Publisher: MIT Press Ltd
Publish Date: 2-Dec-1994
Country of Publication: United States
Books By Author Marshall McLuhan
Mechanical Bride, Paperback (September 2011)
This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly ed
Counterblast, Hardback (April 2011)
In the same year that Wyndham Lewis published Self Condemned, Marshall McLuhan took inspiration from Lewiss journal BLAST and produced COUNTERBLAST, intended, like Self Condemned, to shake the city of Toronto out of its smugness, complacency, and spiritu
Book of Probes, Paperback (March 2011)» View all books by Marshall McLuhan
Inspired by McLuhan's bold perceptions, such as "obsolescence is the moment of superabundance" he called 'probes', this work is a compilation of a complete collection of 'probes'.
US Kirkus Review » The Director of the Center for the Study of the Extensions of Man at the University of Toronto, Marshall MoLuhan here investigates the psychic and social consequences of technological media on man and his societies. The medium itself, rather than the content, is the message, he asserts, and turns to inspect the manner in which it affects us. He extends his inquiry beyond the expected media of print, radio, television, telephone to include "the mechanical bride" - the automobile, clothing - "our extended skin," money, clocks, housing. He differentiates between the cool and hot media, the former leaving more for the participant or user to do, the latter more comprehensive in its content - and indicates how these affect diversely the tribal or the individualistic culture. His insights into the nature of our society, the role the media play in it, the meaning of media, the actualities of the cold war (again that temperature reading is important) are provocative and brilliant. The printed word, however, is a cold medium, and this book requires concentrated reader application for reward. (Kirkus Reviews)
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