Understanding Media by Marshall McLuhan
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Understanding Media
By Marshall McLuhan

Understanding Media

2nd Revised edition

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Format: Paperback

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Understanding Media by Marshall McLuhan

Book Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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Book Details

ISBN: 9780415253970
ISBN-10: 0415253977
Format: Paperback
(198mm x 129mm x 21mm)
Pages: 400
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 18-May-2001
Country of Publication: United Kingdom

Other Editions...


Books By Author Marshall McLuhan

Mechanical Bride by Marshall McLuhan Mechanical Bride, Paperback (September 2011)

This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly ed

Counterblast by Marshall McLuhan Counterblast, Hardback (April 2011)

In the same year that Wyndham Lewis published Self Condemned, Marshall McLuhan took inspiration from Lewiss journal BLAST and produced COUNTERBLAST, intended, like Self Condemned, to shake the city of Toronto out of its smugness, complacency, and spiritu

» View all books by Marshall McLuhan

Reviews

US Kirkus Review » The Director of the Center for the Study of the Extensions of Man at the University of Toronto, Marshall MoLuhan here investigates the psychic and social consequences of technological media on man and his societies. The medium itself, rather than the content, is the message, he asserts, and turns to inspect the manner in which it affects us. He extends his inquiry beyond the expected media of print, radio, television, telephone to include "the mechanical bride" - the automobile, clothing - "our extended skin," money, clocks, housing. He differentiates between the cool and hot media, the former leaving more for the participant or user to do, the latter more comprehensive in its content - and indicates how these affect diversely the tribal or the individualistic culture. His insights into the nature of our society, the role the media play in it, the meaning of media, the actualities of the cold war (again that temperature reading is important) are provocative and brilliant. The printed word, however, is a cold medium, and this book requires concentrated reader application for reward. (Kirkus Reviews)


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Author Biography - Marshall McLuhan

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

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