Understanding Women's Magazines by Anna Gough-Yates
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Understanding Women's Magazines
By Anna Gough-Yates

Understanding Women's Magazines

Publishing, Markets and Readerships in Late-Twentieth Century Britain

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Format: Hardback

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Understanding Women's Magazines by Anna Gough-Yates

Book Description

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

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Book Details

ISBN: 9780415216388
ISBN-10: 0415216389
Format: Hardback
(229mm x 152mm x 15mm)
Pages: 208
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 12-Dec-2002
Country of Publication: United Kingdom

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Books By Author Anna Gough-Yates

Understanding Women's Magazines by Anna Gough-Yates Understanding Women's Magazines, Paperback (December 2002)

Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.

Action TV by Anna Gough-Yates Action TV, Paperback (November 2001)

Action TV explores the historical development of the tv genre and its position within broader social, cultural and political contexts.

» View all books by Anna Gough-Yates

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Author Biography - Anna Gough-Yates

Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.

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