Understanding Women's Magazines
Publishing, Markets and Readerships in Late-Twentieth Century Britain
By (author) Anna Gough-Yates
Normal Price: $188.00
Your Price: $169.20 AUD, inc. GST
Shipping: $7.95 per order
You Save: $18.80! (10% off normal price)
Plus...earn $8.46 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Understanding Women's Magazines by Anna Gough-Yates
Book DescriptionUnderstanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
Buy Understanding Women's Magazines book by Anna Gough-Yates from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415216388
(229mm x 152mm x 15mm)
Publisher: Taylor & Francis Ltd
Publish Date: 12-Dec-2002
Country of Publication: United Kingdom
Books By Author Anna Gough-Yates
Understanding Women's Magazines, Paperback (December 2002)
Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.
Action TV, Paperback (November 2001)» View all books by Anna Gough-Yates
Action TV explores the historical development of the tv genre and its position within broader social, cultural and political contexts.
» Have you read this book? We'd like to know what you think about it - write a review about Understanding Women's Magazines book by Anna Gough-Yates and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Anna Gough-Yates
Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.