Understanding the Basics of Return on Investment in Training
Assessing the Tangible and Intangible Benefits
By (author) Patricia Pulliam Phillips
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Understanding the Basics of Return on Investment in Training by Patricia Pulliam Phillips
Book DescriptionMeasuring return on investment in training has become a big issue - partly because trainers now have to prove real benefits to cash-strapped organizations. This is an introduction to a difficult topic, and it seeks to help trainers and senior resource staff understand how to assess both the tangible and intangible benefits of their training programmes. Featuring detailed worked examples showing how all aspects of training effectiveness can be monitored and assessed, the text dispels the significant myths that get in the way of a successful evaluation of the economics of training and performance improvement.
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Book DetailsISBN: 9780749438913
(235mm x 154mm x 9mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Oct-2002
Country of Publication: United Kingdom
Books By Author Patricia Pulliam Phillips
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Author Biography - Patricia Pulliam Phillips
Patricia Pulliam Phillips is chairman and CEO of The Chelsea Group, a research and consulting company focused on accountability issues in training, human resources, and performance improvement. Patricia is certified in ROI evaluation and serves on the Board of Directors for the ROI Network. She has authored numerous books and articles on training ROI, and served as the issue editor for the American Society for Training and Development's In Action casebook series.
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