Understanding the Older Consumer
The Grey Market
By (author) Barrie Gunter
Normal Price: $72.99
Your Price: $65.69 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.30! (10% off normal price)
Plus...earn $3.28 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Understanding the Older Consumer by Barrie Gunter
Book DescriptionIn Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Buy Understanding the Older Consumer book by Barrie Gunter from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415186445
(234mm x 156mm x 10mm)
Publisher: Taylor & Francis Ltd
Publish Date: 3-Sep-1998
Country of Publication: United Kingdom
Books By Author Barrie Gunter
Kids and Branding in a Digital World, Paperback (November 2015)View all books by Barrie Gunter
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.
» Have you read this book? We'd like to know what you think about it - write a review about Understanding the Older Consumer book by Barrie Gunter and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.