Understanding the Older Consumer by Barrie Gunter
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Understanding the Older Consumer
By Barrie Gunter

Understanding the Older Consumer

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By (author) See other recent books by Barrie Gunter
Format: Paperback

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Understanding the Older Consumer by Barrie Gunter

Book Description

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

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Book Details

ISBN: 9780415186445
ISBN-10: 0415186447
Format: Paperback
(234mm x 156mm x 10mm)
Pages: 192
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 3-Sep-1998
Country of Publication: United Kingdom

Other Editions...


Books By Author Barrie Gunter

Kids and Branding in a Digital World by Barrie Gunter Kids and Branding in a Digital World, Paperback (November 2015)

How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.

» View all books by Barrie Gunter

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