Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
By (author) Chris Zook
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Unstoppable by Chris Zook
Book DescriptionOver the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth. Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.
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Book DetailsISBN: 9781422103661
(244mm x 162mm x 25mm)
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-May-2007
Country of Publication: United States
Books By Author Chris Zook
Repeatability, Hardback (March 2012)
Is constant reinvention the key to winning in fast-paced world? This title reveals a truth: successful companies that endure maintain a form of simplicity at their core. It equips companies to deal successfully with complexity, the silent killer of profitable growth.
Profit from the Core, Hardback (February 2010)
Explains how companies can: develop a strong core and use it to establish a leadership position; follow the golden rule of strategy; assess whether your core is operating at its full potential; uncover assets in your core that provide the seeds for new growth; and, find a repeatable formula to apply core business strengths in adjacent markets.
Beyond the Core, Hardback (December 2003)» View all books by Chris Zook
Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.
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Author Biography - Chris Zook
Chris Zook is the head of Bain & Company's global strategy practice.
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