Creating Value in Underserved Markets
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Untapped by John Weiser
Book DescriptionMost companies mistakenly dismiss low-income markets as commercial wastelands. Yet many top corporations -- including IBM, Ford, Hewlett Packard, and Texas Instruments -- have discovered that investing in and partnering with underserved communities can yield significant profits. Based on rigorous research spanning seven years and 50 cases, Untapped shows how serving consumers and suppliers at the bottom of the pyramid can be the key to addressing corporations' pressing needs: increased sales, a qualified workforce, marketable innovations, reduced costs, and increased quality. But as corporations benefit, so too do communities, through better products, prices, and services, more meaningful job opportunities, and an increased market for their own goods and services. The authors' blend of proven strategies, practical tools, case studies, and cogent insight shows managers how to maximize profits while helping community residents increase income and assets, creating a relationship of mutual gain.
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Book DetailsISBN: 9781576753729
(241mm x 165mm x 23mm)
Publish Date: 1-Jun-2006
Country of Publication: United States
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Author Biography - John Weiser
John Weiser is a founding partner in the firm of Brody * Weiser * Burns and an expert on using business strategies to achieve business and social goals. He has written numerous reports and books, including Conversations with Disbelievers. Michele Kahane is Director of Special Projects for the Center for Corporate Citizenship at Boston College. Prior to working at the Center, she was a program officer in the Ford Foundation's Economic Development Unit. Steve Rochlin is Director of Research and Policy Development for the Center for Corporate Citizenship at Boston College, which helps businesses leverage their social, economic, and human assets to ensure success and a more sustainable world. Jessica Landis is a research consultant at the Center for Corporate Citizenship at Boston College.
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