A Very Short, Fairly Interesting and Reasonably Cheap Book About International Business
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Very Short, Fairly Interesting and Reasonably Cheap Book About International Business by George Cairns
Book DescriptionSelected as an Outstanding Academic Title by Choice Magazine, January 2010 Conceived by Chris Grey and written to get you thinking, the "Very Short, Fairly Interesting and Reasonably Cheap" series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks. In International Business, the authors challenge the principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies like the WTO, the IMF and the World Bank; looking at this very big and interesting field with humour and insightfulness. Ideal for Undergraduate students in Business and Management, this text will also appeal to anyone interested in the fast-paced world of International Business.
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Book DetailsISBN: 9781412947633
(198mm x 129mm x 13mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 17-Sep-2008
Country of Publication: United Kingdom
Books By Author George Cairns
Scenario Thinking, Hardback (May 2011)» View all books by George Cairns
Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.
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