A Very Short, Fairly Interesting and Reasonably Cheap Book About International Business
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Very Short, Fairly Interesting and Reasonably Cheap Book About International Business by George Cairns
Book DescriptionSelected as an Outstanding Academic Title by Choice Magazine, January 2010 With the ultimate question of why studying the world of International Business is important to you as an individual, the authors present an astute, conversational and stimulating exploration of contemporary International Business. With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture, this short book looks at a very big and interesting field with humour and insightfulness.
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Book DetailsISBN: 9781412947633
(198mm x 129mm x 13mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 17-Sep-2008
Country of Publication: United Kingdom
Books By Author George Cairns
Scenario Thinking, Hardback (May 2011)» View all books by George Cairns
Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.
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