Video Economics by Bruce M. Owen
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Video Economics
By Bruce M. Owen

Video Economics

By (author) See other recent books by Bruce M. Owen See other recent books by Steven S. Wildman
Format: Hardback

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Video Economics by Bruce M. Owen

Book Description

"Video Economics" is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex chain of programme producers, distributors (networks), and retailers (video stores, cable systems, and broadcast stations), whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. Among the concepts the authors explain and apply are those of public good, economies of scale, and price discrimination. Since about 1975 the US television industry has been transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. "Video Economics" addresses the major issues affecting competitive advantage in the industry, including sequential programme release strategies known as windowing, competition among programme producers, the economics of networking, cable televison, scheduling strategies and high definition television. The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

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Book Details

ISBN: 9780674937161
ISBN-10: 0674937163
Format: Hardback
(235mm x 155mm x 22mm)
Pages: 384
Imprint: Harvard University Press
Publisher: Harvard University Press
Publish Date: 3-Jul-1992
Country of Publication: United States

Books By Author Bruce M. Owen

Internet Challenge to Television by Bruce M. Owen Internet Challenge to Television, Paperback (September 2000)

After a half-century of glacial creep, television has begun to change at the same pace as computer software. What this will mean - for television, for computers, and for the popular culture where these video media reign supreme - is the subject of this text.

» View all books by Bruce M. Owen

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Author Biography - Bruce M. Owen

Bruce M. Owen is the president of Economists Incoporated, Washington, D.C. Steven S. Wildman is Associate Professor, Department of Communication Studies, Northwestern University.

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