Televised Advertising in American Politics
By (author) John S. Nelson
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Video Rhetorics by John S. Nelson
Book DescriptionThe aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. "Video Rhetorics" is thus a call for and an example of a new kind of political analysis.
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Book DetailsISBN: 9780252066481
(199mm x 110mm x 49mm)
Imprint: University of Illinois Press
Publisher: University of Illinois Press
Publish Date: 30-Jun-1997
Country of Publication: United States
Books By Author John S. Nelson
Popular Cinema as Political Theory, Hardback (December 2013)» View all books by John S. Nelson
The book presents cinematic case studies in political realism versus political idealism, demonstrating methods of viewing popular cinema as political theory. The book appreciates political myth-making in popular genres as especially practical and accessible theorizing about politics.
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