Video Rhetorics by John S. Nelson
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Video Rhetorics
By John S. Nelson

Video Rhetorics

Televised Advertising in American Politics

By (author) See other recent books by John S. Nelson
Format: Paperback

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Video Rhetorics by John S. Nelson

Book Description

The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. "Video Rhetorics" is thus a call for and an example of a new kind of political analysis.

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Book Details

ISBN: 9780252066481
ISBN-10: 0252066480
Format: Paperback
(199mm x 110mm x 49mm)
Pages: 296
Imprint: University of Illinois Press
Publisher: University of Illinois Press
Publish Date: 30-Jun-1997
Country of Publication: United States

Books By Author John S. Nelson

Popular Cinema as Political Theory by John S. Nelson Popular Cinema as Political Theory, Hardback (December 2013)

The book presents cinematic case studies in political realism versus political idealism, demonstrating methods of viewing popular cinema as political theory. The book appreciates political myth-making in popular genres as especially practical and accessible theorizing about politics.

» View all books by John S. Nelson

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