Viewpoints and Controversies in Sensory Science and Consumer Product Testing
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Viewpoints and Controversies in Sensory Science and Consumer Product Testing by Howard R. Moskowitz
Book DescriptionThe authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
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Book DetailsISBN: 9780917678578
(236mm x 160mm x 35mm)
Imprint: Food & Nutrition Press Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 7-Feb-2005
Country of Publication: United States
Books By Author Howard R. Moskowitz
Sensory and Consumer Research in Food Product Design and Development, Hardback (August 2010)
Sensory and Consumer Research in Food Product Design and Development, Second Edition provides both theory and case histories illustrating the types of issues faced by food professionals, the nature of the thinking and the way problems can be solved in a practical format.
Integrated Approach to New Food Product Development, Hardback (June 2009)
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
Concept Research in Food Product Design and Development, Hardback (April 2005)View all books by Howard R. Moskowitz
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction.
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Author Biography - Howard R. Moskowitz
Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Munoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.
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