The Visible Word
Experimental Typography and Modern Art, 1909-23 New edition
By (author) Johanna Drucker
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Visible Word by Johanna Drucker
Book DescriptionEarly in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In this text, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a re-reading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara.
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Book DetailsISBN: 9780226165028
(226mm x 151mm x 19mm)
Imprint: University of Chicago Press
Publisher: The University of Chicago Press
Publish Date: 9-Jan-1997
Country of Publication: United States
Books By Author Johanna Drucker
Graphesis, Paperback (July 2014)
Fusing digital humanities with media studies and graphic design history, Graphesis offers a critical language for analysis of graphical knowledge and argues for studying visuality from a humanistic perspective, exploring how graphic languages can serve fields where qualitative judgments take priority over quantitative statements of fact.
Speclab, Paperback (June 2009)View all books by Johanna Drucker
Written by the author who cofounded the University of Virginia's SpecLab, a digital humanities laboratory dedicated to risky projects with serious aims, this book explores the implications of these radical efforts to use critical practices and aesthetic principles against the authority of technology based on analytic models of knowledge.
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