Volunteerism Marketing by Walter Wymer
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Volunteerism Marketing
By Walter Wymer

Volunteerism Marketing

New Vistas for Nonprofit and Public Sector Management

Edited by See other recent books by Walter Wymer See other recent books by Donald R. Self
Format: Paperback

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Volunteerism Marketing by Walter Wymer

Book Description

Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests such as the Myers-Briggs Type Indicator, this book explores the personality traits and characteristics of volunteers in various fields. In Volunteerism Marketing, you will discover the characteristics that separate volunteers from non volunteers and the segmented characteristics of volunteers for differing venues. This information will assist you in attracting, training, and retaining the right volunteers for your organization. Some of the areas you will explore include: * the differences between hospice volunteers and other types of volunteers * the unique characteristics of hospital volunteers, such as these three social-lifestyle variables: the average number of hours served in a volunteer's primary organization, the number of volunteer organizations in which the volunteer serves, and the volunteer's frequency of attendance at religious services * encouraging human organ donation with financial incentives * exploring research that examines volunteerism as a part of social marketing * utilizing the concept of market exchange to attract non-parents and the community as a whole as volunteers in public education Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is the single most current and comprehensive guide to the subject of volunteerism. This exceptional reference provides you with decisionmaking support in a wide variety of nonprofit settings and gives guidelines for future research. The segmented and descriptive case studies, charts and graphs found in this valuable book will assist you in understanding the characteristics of volunteers for differing fields, while giving you an edge on recruiting and retaining them!

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Book Details

ISBN: 9780789009852
ISBN-10: 0789009854
Format: Paperback
(216mm x 156mm x 19mm)
Pages: 190
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 17-Jan-2000
Country of Publication: United States

Books By Author Walter Wymer

Routledge Companion to Nonprofit Marketing by Walter Wymer Routledge Companion to Nonprofit Marketing, Hardback (November 2007)

Includes articles which offer an overview of marketing in the nonprofit sector. This book reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. It also explores the thinking in each of the important nonprofit arenas.

Nonprofit Marketing by Walter Wymer Nonprofit Marketing, Hardback (April 2006)

Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. It offers examples from around the world and is applicable to various international nonprofit organizations.

Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization by Walter Wymer Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization, Hardback (September 2005)

Even free-market societies are greatly influenced by government technology policies. In the introductory chapter of 17 addressing macro-marketing issues, Marshall (marketing, Alcorn State U., Mississippi) overviews the implications and a taxonomy of government technology programs. Other contributors present data and analysis to guide government pol

» View all books by Walter Wymer

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Recent books by Walter Wymer close
Routledge Companion to Nonprofit Marketing by Walter Wymer
Nonprofit Marketing by Walter Wymer
Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization by Walter Wymer
Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization by Walter Wymer
»
Recent books by Donald R. Self close
Marketing Communications for Local Nonprofit Organizations by Donald R. Self
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