Wake Up and Smell the Profit by John Richardson
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Wake Up and Smell the Profit
By John Richardson

Wake Up and Smell the Profit

52 Guaranteed Ways to Make More Money in Your Coffee Business

By (author) See other recent books by John Richardson See other recent books by Hugh Gilmartin
Format: Paperback

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Wake Up and Smell the Profit by John Richardson

Book Description

Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.With this book you'll be able to:A* Make more money and work lessA* Have happier customers who spend more moneyA* Win more customers without spending a fortuneA* Enjoy running your business moreA* Create customers who rave about your business and consequently generate more customers through word of mouthWhat are you waiting for? Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A"bibleA"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A"onA" the business not A"inA"it; And finally; Thanks; More from The Coffee Boys.

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Book Details

ISBN: 9781845283346
ISBN-10: 1845283341
Format: Paperback
(214mm x 140mm x 11mm)
Pages: 128
Imprint: How To Books Ltd
Publisher: Little, Brown Book Group
Publish Date: 19-Oct-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author John Richardson

Oxford Handbook of Nietzsche by John Richardson Oxford Handbook of Nietzsche, Paperback (May 2016)

An international team of scholars offer a broad engagement with the thought of Friedrich Nietzsche. They discuss the main topics of his philosophy, under the headings of values, epistemology and metaphysics, and will to power. Other sections are devoted to his life, his relations to other philosophers, and his individual works.

Wake Up and Sell More Coffee by John Richardson Wake Up and Sell More Coffee, Paperback (December 2015)

A follow-up book to the author's first popular book, Wake and Smell the Profit, this book is designed to show the best advice, for aspiring or existing coffee shops, from a selection of some of the best coffee shops and industry experts in the world.

Oxford Handbook of Sound and Image in Digital Media by John Richardson Oxford Handbook of Sound and Image in Digital Media, Paperback (August 2015)

Contributers from image and sound studies explore the history and the future of moving-image media across a range of formats including blockbuster films, video games, music videos, social media, experimental film, documentaries, video art, pornography, theater, and electronic music.

» View all books by John Richardson

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Author Biography - John Richardson

John Richardson has been, and still is, involved in some of the most successful sandwich and coffee bars, cafes, and turnkey consultancy projects in the UK, and is an expert in marketing and financial business modelling. He currently spends the majority of his time helping his international client base increase their profitability in their coffee related businesses. Hugh Gilmartin is well known in international coffee business circles. He speaks at conferences in Europe and the US, and is a board member of The Speciality Coffee Association of Europe.

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