Wally Olins On Brand
By (author) Wally Olins
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Wally Olins On Brand by Wally Olins
Book DescriptionBrands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.
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Book DetailsISBN: 9780500285152
(229mm x 166mm x 22mm)
Imprint: Thames & Hudson Ltd
Publisher: Thames & Hudson Ltd
Publish Date: 25-Oct-2004
Country of Publication: United Kingdom
Books By Author Wally Olins
Wally Olins: Brand New, Paperback (April 2014)
Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
Wally Olins: The Brand Handbook, Hardback (June 2008)
Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
Principles of Corporate Communication, Paperback (June 1995)» View all books by Wally Olins
Provides scientifically based models to analyze corporate image and identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book integrates theory from the public relations tradition with marketing communications.
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Author Biography - Wally Olins
Wally Olins' seminal book Corporate Identity has sold over 70,000 copies worldwide. He is currently Visiting Professor at Copenhagen Business School and Said Business School, Oxford.
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