Watching Television Audiences
Cultural Theories and Methods
By (author) John Tulloch
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Watching Television Audiences by John Tulloch
Book DescriptionWatching Television Audiences offers a comprehensive introduction to the current state of research into TV audiences. Written by a leading scholar in the field, it surveys work done on a variety of genres and programmes, including science fiction from Dr. Who through Star Trek to the X-files, sitcoms, cop shows, cartoons, news, documentary and many others. It explores concepts of audience research from the theory of an implied audience to active audience readings, and examines how scholars are now seeking to synthesis the two areas in a way which will constitute a 'third generation' of audience studies. Above all, it provides students and academics not only with an understanding of the theory but also of the different methodologies used to research different types of audience.
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Book DetailsISBN: 9780340741429
(231mm x 156mm x 22mm)
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 29-Sep-2000
Country of Publication: United Kingdom
Books By Author John Tulloch
Risk and Hyperconnectivity, Paperback (July 2016)
Risk and Hyperconnectivity brings together for the first time three paradigms of work: new risk theory, neoliberalization theory and connectivity theory, to illuminate how the kaleidoscope of risk events in the opening years of the new century have recharged a neoliberal battlespace of media, economy and security.
Trevor Griffiths, Paperback (November 2011)
In his outstanding career, Trevor Griffiths has negotiated the issues of genre, politics, identity, class, history, memory and televisual form with a sustained creativity and integrity second to none.
Risk and Everyday Life, Paperback (July 2003)» View all books by John Tulloch
This book examines how people respond to, experience and think about risk. The authors stress the need to take into account the cultural dimensions of risk and risk-taking and consider the influence that gender, social class, ethnicity, sexual orientation, occupation, geographical location and nationality have on our perceptions of risk
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Author Biography - John Tulloch
John Tulloch is Professor at Brunel University, UK.
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