Proven Methods for Measuring Web Site Success
By (author) Jim Sterne
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Web Metrics by Jim Sterne
Book DescriptionThere now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience* Companion Web site contains links to online tools, resources, and white papers
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Book DetailsISBN: 9780471220725
(232mm x 190mm x 25mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 24-Jul-2002
Country of Publication: United States
Books By Author Jim Sterne
Social Media Metrics, Hardback (April 2010)
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
Actionable Web Analytics, Paperback (May 2007)
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy.
Web Analytics, Paperback (May 2007)
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts.
Email marketing, Paperback (March 2000)» View all books by Jim Sterne
Email marketing offers businesses an effective, low-cost solution for establishing and maintaining relationships with their customers. This book provides marketing, advertising, and publicity professionals with new techniques for reaching larger audiences at lower costs.
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Author Biography - Jim Sterne
JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
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