Web Site Measurement Hacks
Tips and Tools to Help Optimize Your Online Business
By (author) Eric T. Peterson
Normal Price: $47.96
Your Price: $43.16 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.80! (10% off normal price)
Plus...earn $2.16 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Web Site Measurement Hacks by Eric T. Peterson
Book DescriptionIn order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter "Web Site Measurement Hacks", a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs); how to drive potential customers to action; how to gather crucial marketing and customer data; which features are useful and which are superfluous; and advanced techniques that senior Web site analysts use on a daily basis. By examining how real-world companies use analytics to their success, "Web Site Measurement Hacks" demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs.
Buy Web Site Measurement Hacks book by Eric T. Peterson from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780596009885
(229mm x 153mm x 23mm)
Imprint: O'Reilly Media, Inc, USA
Publisher: O'Reilly Media, Inc, USA
Publish Date: 2-Sep-2005
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Web Site Measurement Hacks book by Eric T. Peterson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Eric T. Peterson
Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number of site operations subjects including Web analytics, key performance indicators, search, usability and content management.
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687