The Welcome to the Creative Age
Bananas, Business and the Death of Marketing
By (author) Mark Earls
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Welcome to the Creative Age by Mark Earls
Book DescriptionThis book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
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Book DetailsISBN: 9780470844991
(236mm x 165mm x 23mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 27-Jun-2002
Country of Publication: United Kingdom
Books By Author Mark Earls
Copy, Copy, Copy, Paperback (April 2015)
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
Herd, Paperback (July 2009)» View all books by Mark Earls
". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.
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Author Biography - Mark Earls
MARK EARLS is Executive Group Planning Director at Ogilvy London -- the UKa s largest communications group. Prior to this, he worked at St. Lukea s and a number of other London Ad agencies. Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication. Andrew Jaffe, chair of the US Clio Awards described to Mark as a one of the London Advertising scenea s foremost contrariansa . Mark lives in North London but dreams of tight lines, off--drives and sunnier climes.
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